Creative Lives On Air

We’ve loved working with Creative Lives. The partnership has strengthened our relations in Devon and enabled our reporter the time to bring stories and projects from the community to a new audience.

Mark Grinnell, Editor, BBC Radio Devon

A dynamic partnership between Creative Lives and BBC Local Radio stations

Creative Lives On Air shines a spotlight on everyday creativity through local radio. The partnership began with BBC Radio Merseyside, as a legacy project following the 2008 EU City of Culture in Liverpool. We have locally embedded Creative Lives On Air producers working across the UK.

Creative Lives On Air also develops bespoke learning and training opportunities in radio and podcast making. Our producers work with local artists and grassroots organisations to encourage participation in creative activity. They deliver live creative taster sessions and highlight local creative activity to BBC Local Radio audiences, which can attract up to 20,000 listeners per station.  

Research conducted by Nick Ewbank Associates concluded that 'people electing to take part in Creative Lives On Air projects between April 2018 and March 2020 experienced an enhanced sense of wellbeing.'

"BBC Local Radio has always valued creativity as a way to bring communities together. Our partnership with Creative Lives On Air has helped showcase the work of hard to reach groups and communities on programmes at BBC Radio Leeds – it’s a relationship that has gone from strength to strength. During these uncertain times, expression through art and creativity has never been more important." - Shahid Hussain, Assistant Editor, BBC Radio Leeds

If you'd like to find out more about Creative Lives On Air, please contact Jess Plant at [email protected].